This English translation is provided for convenience; the Portuguese version prevails in case of divergence.
1. Introduction
Zenifra Serviços Tecnologia LTDA (CNPJ 61.191.529/0001-24) uses cookies and similar technologies to improve the user experience on our site and services. This Cookie Policy explains which cookies we use, for which purposes, and how you can manage your preferences.
2. What are cookies?
Cookies are small text files stored on your device when you visit websites. They allow the website to recognize your device and improve your browsing experience.
3. Types of cookies used
3.1 Technical cookies
Purpose: Basic operation of the site
Duration: Session
Example: Cookies required for the site features to work correctly
3.2 Campaign measurement cookies
Purpose: Campaign and conversion measurement
Providers: Google Ads, X Ads, and OpenAI Ads
Duration: Variable
Example: Cookies and similar technologies that help measure ad results and conversions on the site
3.3 Functional cookies
Purpose: Remember user preferences
Duration: Persistent
Example: Cookies that remember language or configuration preferences
3.4 Marketing cookies
Purpose: Display relevant ads
Providers: Google Ads, X Ads, and OpenAI Ads
Duration: Variable
Example: Cookies and similar technologies that track preferences to show personalized ads
3.5 Aggregate traffic measurement (no cookies)
Purpose: Measure traffic volume and page performance in aggregate
Provider: Cloudflare (Cloudflare Web Analytics)
Duration: Does not store cookies or local storage on your device
Note: Because it does not use cookies, this measurement runs regardless of the choice made in the cookie banner
3.6 Table of cookies, local storage, and similar technologies
zenifra-cookies-accepted
Provider
Zenifra
Purpose
Record that you responded to the cookie banner.
Duration
Up to 12 months
zenifra-cookies-consent
Provider
Zenifra
Purpose
Store your preference between essential cookies or all cookies.
Duration
Up to 12 months
_gcl_au and _gcl_*
Provider
Google Ads
Purpose
Campaign conversion measurement. Stored only after accepting all cookies and not necessarily on every visit.
Duration
According to Google policies
X Ads cookies
Provider
X Ads
Purpose
Campaign and conversion measurement. The script loads only after accepting all cookies, and the cookies are set by X on X domains.
Duration
According to X policies
__oppref and __obref
Provider
OpenAI Ads
Purpose
Conversion measurement for ads shown in ChatGPT. On the site, they are stored only after accepting all cookies; in the console, they measure sign-up completion. They are shared across zenifra.com subdomains.
Duration
__oppref: 30 days; __obref: 12 months
zenifra_signup_attribution
Provider
Zenifra
Purpose
Store the campaign parameters (UTM) of the visit, to know which ad led to the sign-up. Stored only after accepting all cookies and shared across zenifra.com subdomains.
Duration
30 days
zenifra_locale
Provider
Zenifra
Purpose
Remember the language you chose. It is stored only when you change the language, also in the browser local storage, and is shared across zenifra.com subdomains.
Duration
12 months
Cloudflare Web Analytics
Provider
Cloudflare
Purpose
Aggregate traffic and performance measurement, with no cookies or local storage. It does not depend on the banner.
Duration
Stores nothing on your device
zenifra-orcamento
Provider
Zenifra
Purpose
Temporarily save the calculator estimate in localStorage to generate a PDF.
Duration
Up to 30 minutes, removed on expiration
Name
Provider
Purpose
Duration
zenifra-cookies-accepted
Zenifra
Record that you responded to the cookie banner.
Up to 12 months
zenifra-cookies-consent
Zenifra
Store your preference between essential cookies or all cookies.
Up to 12 months
_gcl_au and _gcl_*
Google Ads
Campaign conversion measurement. Stored only after accepting all cookies and not necessarily on every visit.
According to Google policies
X Ads cookies
X Ads
Campaign and conversion measurement. The script loads only after accepting all cookies, and the cookies are set by X on X domains.
According to X policies
__oppref and __obref
OpenAI Ads
Conversion measurement for ads shown in ChatGPT. On the site, they are stored only after accepting all cookies; in the console, they measure sign-up completion. They are shared across zenifra.com subdomains.
__oppref: 30 days; __obref: 12 months
zenifra_signup_attribution
Zenifra
Store the campaign parameters (UTM) of the visit, to know which ad led to the sign-up. Stored only after accepting all cookies and shared across zenifra.com subdomains.
30 days
zenifra_locale
Zenifra
Remember the language you chose. It is stored only when you change the language, also in the browser local storage, and is shared across zenifra.com subdomains.
12 months
Cloudflare Web Analytics
Cloudflare
Aggregate traffic and performance measurement, with no cookies or local storage. It does not depend on the banner.
Stores nothing on your device
zenifra-orcamento
Zenifra
Temporarily save the calculator estimate in localStorage to generate a PDF.
Up to 30 minutes, removed on expiration
Manage cookie preferences
You can change your choice to keep only essential cookies. To accept measurement cookies again, clear your browser cookies and respond to the banner.
4. How to manage your cookies
You can control and remove cookies through your browser settings. However, disabling cookies may affect the full functionality of the site.
To configure your cookies:
Google Chrome: Settings > Cookies and security > Cookies and other site data
Mozilla Firefox: Preferences > Cookies > Cookies
Safari: Preferences > Cookies > Block cookies
Microsoft Edge: Settings > Cookies and security > Cookies and allow sites to store data
5. Third-party cookies
Our site may contain third-party cookies, such as:
Google Ads: For campaign measurement, conversions, and advertising with consent
X Ads: For campaign measurement, conversions, and advertising with consent
OpenAI Ads: For conversion measurement of ads shown in ChatGPT
Payment processor: For secure payment processing
Other partners: That provide services integrated with our site
These third parties may use cookies for their own purposes, as described in their own privacy policies.
6. Changes to this policy
We reserve the right to update this Cookie Policy at any time. Any change will be published on this page and, when relevant, notified to the user through a notice in the console.
7. Contact
For questions about our Cookie Policy, contact our data-protection officer, Ramon Paolo Maram:
We use essential cookies to run this site. Measurement and marketing cookies, such as Google Ads, are only enabled when you accept all cookies. Read our cookie policy.